Privacy policy

Last updated: June 2026

Bluerien (Velanqo LLC) operates bluerien.com (the “Services”). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through our site, or otherwise communicate with us. By using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

• Contact details: name, billing and shipping address, phone number, email address
• Financial information: payment card details, transaction details, and payment confirmation (processed by our payment providers; we do not store full card numbers)
• Account information: username, password (encrypted), preferences and settings
• Transaction information: items viewed, added to cart, purchased, returned, or exchanged, and your order history
• Communications: information you share when contacting our support team
• Device and usage information: IP address, browser and device type, and how you interact with our site

2. Where We Get This Information

• Directly from you, such as when you create an account, place an order, or contact us
• Automatically, through cookies and similar technologies as you use our site (see our Cookie Policy)
• From our service providers, such as our payment processor and shipping carriers
• From Shopify, the platform that hosts and powers our store

3. How We Use Your Information

• To process orders, payments, shipping, returns, and refunds
• To provide customer support and respond to your requests
• To maintain and improve our site, products, and services
• To send order updates and, where you've opted in, marketing communications
• To detect and prevent fraud and protect the security of our Services
• To comply with applicable laws and enforce our Terms of Service

4. How We Disclose Your Information

We disclose personal information only as needed, to:

• Service providers who perform functions on our behalf (payment processing, shipping and fulfillment, IT hosting, analytics, customer support tools)
• Shopify, as the platform that hosts our store
• Marketing and advertising partners, where you have not opted out of targeted advertising
• Public authorities, where required by law or legal process
• A successor entity, in the event of a merger, acquisition, or sale of business assets

We do not sell your personal information for money. Depending on your state of residence, certain sharing for advertising purposes may be considered a “sale” or “share” under applicable law; see Section 7 below for how to opt out.

5. Cookies

We use cookies and similar technologies to operate our site and understand how it's used. Full details are available in our Cookie Policy.

6. Data Retention & Security

We retain personal information for as long as necessary to fulfill the purposes described in this policy, including to maintain your account, comply with legal and tax obligations, resolve disputes, and enforce our agreements. We use SSL encryption and other administrative and technical safeguards to protect your information, though no method of transmission or storage is completely secure.

7. Your Privacy Rights

Depending on your state of residence, you may have the right to:

• Know/Access the personal information we hold about you
• Correct inaccurate personal information
• Delete personal information we maintain about you
• Port your data to another provider
• Opt out of the sale or sharing of your personal information, or of targeted advertising
• Non-discrimination for exercising any of these rights

To exercise any of these rights, contact us at support@bluerien.com, or visit our Do Not Sell or Share My Personal Information page to opt out of targeted advertising. We may need to verify your identity before processing your request. If you have enabled the Global Privacy Control (GPC) signal in your browser, we will treat it as a valid opt-out request for the browser and device you used to send it.

8. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (as amended by the CPRA) gives you the rights listed in Section 7, plus the right to know the categories of personal information we've disclosed for a business purpose over the past 12 months (see Section 4). We do not sell personal information for monetary consideration and have not done so in the preceding 12 months.

9. International Data Transfers

If you access our Services from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States, where our servers and service providers are located. By using our Services, you consent to this transfer.

10. Children's Privacy

Our services are not directed to children, and we do not knowingly collect personal information from children under the age of 13 (or the relevant age of digital consent in your jurisdiction). If you believe a child has provided us with personal information, contact us so we can delete it.

11. Third-Party Links

Our site may link to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies directly.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or operational reasons. Updates will be posted on this page with a revised “Last updated” date.

13. Contact & Complaints

If you have questions or complaints about this Privacy Policy or our data practices, contact us at support@bluerien.com or +1 (332) 378-1649. For the purpose of applicable data protection laws, Velanqo LLC is the data controller of your personal information.